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Massey Bros. Funeral Directors invest €500,000 in new premises and state-of-the-art facilities as part of strategy for growth

Third-generation family company opens new branch in Blackrock

Monday 23rd May 2016: One of Dublin’s longest established funeral directors has signalled plans to significantly expand its business over the next five years with an initial €500,000 investment in new premises and state-of-the-art facilities.

The third-generation family business today opened a new branch in Blackrock, bringing its total branch network to ten.  And, as part of its wider expansion strategy, the company has also refurbished its funeral home in Dublin’s Thomas Street and created a state-of-the-art mortuary facility at its Cork Street premises.

Speaking at the opening of the new branch at Newtown Park, Blackrock, managing director Freddie Maguire said that the company has ambitious plans to bring new products and service to market over the next 24-months, as well as open a number of new branches in key locations around Dublin city and county over the next five years, both of which have the potential to create up to 15 new jobs.

“Massey Bros. is a growing business, evidenced by the fact that we now arrange approximately one-in-four of all funerals in the areas in which we have a presence,” said Freddie Maguire.

“The service we offer is one that enables families to honour the lives of their loved ones.  To do that in a meaningful way, we have to be innovative, particularly as today there is no such thing as a ‘standard’ funeral.  Over the last number of years we have developed a range of new products and services such as a Harley-Davidson hearse, spaces for civil funerals and pre-paid international repatriation funeral plans helping us to reach a far wider target audience and deliver steady and consistent market share growth.

“Massey Bros. has always been about serving the local community – that ethos is something that has stood the test of time for the business and is something that we replicate in all of the areas in which we have a presence.  The importance of family is also something that has stayed with us – family taking care of family – ours always has been a family business and, I hope, always will be.

“Blackrock is a strategic location for us, not least because it is an area that we, as a family, have had a long association with.  And, we consider it a privilege to have the opportunity to serve the people of the south county Dublin area.”

Massey Bros. is the original ‘Massey’ funeral provider in Dublin and was established in the Liberties by the current managing director Freddie Maguire’s mother – Cissy Maguire (née Massey) – in the 1930s.  And, despite being perceived to be a male dominated industry, the female influence continues to be very much in evidence today as half of the company’s board members and employees are female and seven of the company’s ten funeral homes are managed by women.

The company’s new branch at Newtown Park, Blackrock comprises a space in which families may hold a ceremony of their choice; a Skype facility so that mourners living overseas may attend a funeral via the internet; two chapels of rest; and a small garden of reflection.

Update on ease of Government restrictions on funeral services, as of Monday 10th May.

Unfortunately, it is still not possible to have a large funeral as we still navigate the ongoing Coronavirus pandemic. We understand how difficult this is for you the families we serve but the safety of everyone is our priority. We must play our part in the strict adherence to these instructions.

Only immediate family and close friends should attend the funeral.

No more than 50 people are permitted to attend the funeral service or be present at the graveside. Numbers allowed in Crematoria vary, your Funeral Arranger will be able to advise on exact numbers.

The numbers who may attend gatherings in our funeral homes is limited at this time. Again, your Funeral Arranger can advise you on the numbers as it depends on the size of the funeral home.

Face masks must be worn when entering our funeral homes. It is also recommended that they are worn in churches and crematoriums. When visiting our funeral homes for your safety, we ask that you provide your contact details for the benefit of track and trace.

Those in attendance will also need to follow social distancing guidelines. This means all funeral attendees must keep a distance of 2 metres apart.

Physical interactions including shaking hands and hugging must be avoided.

Those who are self-isolating or need to restrict their movements can not attend funerals.

Many of our churches have implemented streaming services so that family and friends can view the service from home. Please ask your Funeral arranger for details.

We encourage the wider family and friends of loved ones who have passed, to leave a message of condolence on our website www.masseybros/funeral-notices/

It is essential for the safety of everyone that we act wisely and adhere to these clear instructions from our Government.

From us all at Massey Bros we would like to sincerely thank you for your co-operation during these difficult times. #Staysafe